Scott McKain is a recognized authority on business distinction and the customer
experience—and the author of seven books on the subject.

His latest, Beyond Distinction: How Leaders Transcend the Turbulence of an AI-
Transformed World, was published by Wiley. Two of his earlier works were named
among the year’s ten best business books by Forbes and dozens of major newspapers.

He’s also part of the distinguished “in residence” faculty at High Point University,
alongside innovators like business co-founders Steve Wozniak of Apple and Marc
Randolph of Netflix, where he serves as their Expert on Distinction and Relevance.